I work across music, media, and storytelling to design audience systems that turn creative ideas into structured, high-impact campaigns.
What I Do
Campaign Strategy & Audience Systems
I design campaign systems that turn creative releases into structured audience growth.
• Campaign architecture (concept → rollout → optimisation)
• Email systems & audience funnels
• Launch strategy & content sequencing
• Audience segmentation & engagement design
IMPACT
78% open rate | 40% reach | 17% conversion
Narrative & Storytelling
Shaping how creative work is positioned and experienced.
• Artist & brand narrative development
• Editorial and long-form storytelling
• Cultural and music industry analysis
• Cross-platform messaging systems
Brand & Content Systems
I build the systems behind consistent creative presence.
• Brand voice & positioning
• Content ecosystem design
• Campaign identity alignment
• Audience communication systems
Multimedia Production
I support execution across digital and broadcast formats.
• Podcast & audio production
• Video & digital content creation
• CMS publishing & platform management
• Media support workflows
Research & Insight
I translate audience behaviour and cultural context into strategy.
• Audience behaviour analysis
• Content performance evaluation
• Research-led narrative development
• Insight translation into communication systems
Selected Work
Music Campaign Strategy
Campaign strategy for Rodnae “Chikk” Bell (multiplatinum songwriter), developing structured email systems that supported sustained engagement and conversion.
Editorial & Media
Published cultural features exploring technology, culture, creativity, and cross-cultural influence in music.
Creative Systems Design
Designed branded content frameworks for multi-platform consistency.
How I Work
- Narrative-led — clarity before execution
- Insight-driven — grounded in audience behaviour
- Collaborative — embedded across creative teams
- Detail-focused — from concept to delivery
Who I Work With
• Artists & creatives in music and media
• Music brands & creative platforms
• Media, PR, and editorial teams
• Cultural and creative organisations
The Value
I help creative work cut through by combining storytelling with structured systems — delivering clear positioning, audience connection, and consistent creative direction.
Let’s Build
Available for freelance, project-based, and ongoing collaborations across campaign strategy, narrative development, and audience systems.
Selected Music Industry & Cultural Features
- “That IS MY song!” — Creative Thievery: An Ongoing Swindle in the Music Industry
On creative authorship, borrowing, and the blurred lines of inspiration in music culture. - Restoring Relics: Britain’s Fading Art of Piano Making
A look at craftsmanship, heritage, and the quiet disappearance of acoustic tradition.
Further writing available via blog.
Connect with me on LinkedIn @Elishah Luke
Music collaborations via Contact.
